Justice in Hamlet

Hamlet, a timeless tragedy written by literary mastermind William Shakespeare, has puzzled scholars for decades. Hamlet, who is arguably the most enigmatic character in English literature, is a vividly thoughtful young prince who conspires revenge on his uncle Claudius for the murder of his father King Hamlet. Hamlet becomes obsessed with achieving this justice for his father's death, a duty he views as noble, but he quickly comes to realize that carrying out the murder is not as simple a task as he originally thought.As evidenced by events that unfold that result in the death of many of his friends and family, and also himself, a sense of justice can become easily warped and corrupted when revenge is the motivator. Hamlet's quest for justice is first introduced when he is visited by an ambiguous ghost who claims to be his father, the former king. The ghost tells Hamlet the details of his murder, including that his uncle Claudius is the culprit. Hamlet, shocked and angry, avows to av enge his father's death.He swears he will forget all of the fond memories he had of his uncle Claudius, saying, â€Å"from the table of my memory I'll wipe away all trivial fond records† (Act 1, Scene 5). He replaces these memories with a tarnished image of Claudius as a murderer, and resolves that, in order for justice to be guaranteed, Claudius must also be murdered. However, despite becoming infatuated with this revenge, Hamlet delays multiple times in killing Claudius. His initial delay was to prove Claudius' guilt, which he does so by staging a play that reenacts King Hamlet's murder.A perfect opportunity arises later for Hamlet to carry out his revenge, but Claudius is confessing his sins, which conflicts with Hamlet's idea of true justice: he does not want Claudius' soul to go to heaven after his death. Instead, he decides to wait to murder Claudius until after he has committed a sin. Although these actions seen to indicate Hamlet's infatuation with perfecting the time and circumstance of Claudius' murder, Hamlet acts rashly after seeing a figure behind a curtain: he believes this to be Claudius, and impulsively stabs the figure, but it ends up being Polonius, the father of Ophelia and Laertes.This brings about more problems for Hamlet, adding further complexity to a situation that was originally supposed to be straightforward: Ophelia, gone mad by the death of her father, commits suicide by drowning herself, and Laertes, encouraged by Claudius, begins his pursuit of justice by avenging the deaths of his father and beloved sister. At the beginning of the play, Hamlet is presented as a normal, albeit bitter, young man. Upon hearing of his uncle's treachery, Hamlet initially seeks out justice for his father's murder, determined to catch Claudius in a confession and expose him.However, Hamlet's original intentions of serving justice become lost, first when he decides to play the ‘antic disposition', then when he sets up the play ‘The Mou setrap', arranging the execution of his school friends, and finally when he forces Claudius to drink from the poisoned goblet. However, due to Hamlet's consumption with revenge, all of his loved ones die until he is left with nothing by the play's end. Realizing that his vengeful actions have, in some way or another, caused the deaths of those he loved, Hamlet's death is somewhat suitable, but certainly not satisfying.The reader does not finish the play with a feeling that justice has been served. Instead, we are left with a stark, bloody conclusion to what the seeds of revenge can sow. But the other themes of death are seen in Laertes pursuit of justice for the death of his father by Hamlet's hand and as a consequence his sister Ophelia's death. Characters who want justice: Hamlet – To restore justice Hamlet needs to expose not just Claudius but his mother as well, something he finds difficult.He does indeed finally kill his uncle after his mother has been poisoned but only becomes king long enough to name his successor as he is dying himself at the time he kills Claudius. He can restore justice by becoming the rightful king of Denmark and exposing his uncle as a murderer. i am justly killed with mine own treachery. Well, consider the price that was paid in order for Hamlet to exact his revenge: Ophelia shunned, gone mad, then dying; good friends manipulated then murdered; Polonius mocked then murdered; Laertes driven to murder and violence; and a mother reprimanded and killed.

Investigating the Effects of Surface Area on the Rate of Reaction Essay

Aim: To study the effects of changing the surface area on the rate of a chemical reaction Hypothesis: This hypothesis is based on the Collision Theory, where in order to react, the two particles involved must: 1. Collide with each other 2. The collision must be energetic enough to overcome the activation energy of the reaction 3. The collision must bring the reactive parts of the molecule into contact the correct way – they must collide with appropriate geometry (the reactive parts) Considering that the surface area of a particle is a factor that mainly affects the collision rate of particles, it would be safe to assume that as the surface area increases, the reaction rate increases. The graph should turn out to be something like this: 1. the reaction is the fastest at the start 2. The reaction is slowing down here 3. No more product is formed Amount of product Time Variables: Variable Factor What is manipulated Dependent Time The time it takes for the reaction to complete depends on the surface area of the compounds being used, because it determines the rate in which the reaction will occur. Independent Volume of the gas collected (H2, CO2) The amount of gas collected for each experiment will depend on the Controlled 1. Mass of Calcium Carbonate (both marble chips and powdered form) 2. Mass of Magnesium (both ribbon and powder) 3. Volume of Hydrochloric Acid 4. Apparatus Used 1. The masses of the substances utilized will remain constantly fixed during the experiment 2. 50 cm3 of HCl will be used for every trial – 550 cm3 in total 3. The apparatus used will remain the same throughout the whole experiment Chemical Reactions: Mg + 2HCl → MgCl2 + H2 1. Magnesium ribbon 2. Hydrogen Gas will be the gas collected 1. 3 Trials will take place 1. Mass of Magnesium ribbon in: 1. Trial 1: 0.064 grams 2. Trial 2: 0.063 grams 3. Trial 3: 0.065 grams CaCO3 + 2HCl → CaCl2 + H2O + CO2 1. Marble Chips 2. Carbon Dioxide will be the gas collected 1. 2 Trials will take place 1. Mass of Marble Chips in: 1. Trial 1: 3.998 grams 2. Trial 2: 3.988 grams Na2CO3 + 2HCl → 2NaCl + H2O + CO2 1. Sodium Carbonate (Powdered) 2. Carbon Dioxide will be the gas collected 1. 2 Trials will take place 1. Mass of Sodium Carbonate 1. Trial 1: 0.504 grams 2. Trial 2: 0.505 grams Apparatus: 1. Eye-Protection – 1 pair of Safety Glasses 2. 1 pair of Scissors 3. 1 Electronic Scale 4. 1 Conical Flask (100cm3) 5. 1 Single-holed rubber bung and delivery tube to fit conical flask 6. 1 Measuring cylinder (100cm3) 7. Stopwatch Chemicals: 1. 12cm of Magnesium Ribbon 2. 550 cm3 of Hydrochloric Acid 3. Marble Chips 4. Sodium Carbonate (Powdered) Method: 1. Set up apparatus as shown 2. Fill the conical flask with 50cm3 of HCl 3. Insert the end of the syringe into the hole on top of the stopper 4. Add the magnesium ribbon 5. Seal the flask with a rubber stopper as quickly as you can, at the same time have someone else present to start the stop watch once the magnesium ribbon has been added to the hydrochloric acid 6. As the reaction takes place, note down the time it takes for the gas collected to reach a multiple of 5 (i.e. 5mL, 10mL †¦.50,55,60,65 etc) 7. Keep measuring until the reaction has stopped, or you are unable to measure anymore 8. Repeat each experiment 3 times, just to be sure the data collected is accurate 9. At step 4, replace the underlined compound with the next compound after one experiment is completed Conclusion Unfortunately I was unable to create a graph using time as the independent variable, because the lab that I had utilized did not have the equipment available to accurately to record the data if time were to be the independent variable. Another factor that played into my decision was the fact that the smallest calibration of the glass syringe I used was 5 cm3. Since the only visible measurements shown on the syringe were multiples of 5, it would only seem reasonable that I switch around the variables, making time the dependent variable, and the volume collected the independent variable, since I couldn’t exactly measure how much gas would be collected every 5 seconds; otherwise the relationship the graph would depict would be completely incorrect. As you can see on the graphs, the slightly steep slopes show when the reaction is the quickest, as it should be in the beginning. The curve shows the reaction slowing down, but unfortunately the curve continues. This is because the reaction is still taking place. I was unable to record the rest of the data because the measuring tools that were available weren’t able to record to such a high degree. In some cases though, like in the powdered sodium carbonate experiment, the reaction began so quickly that I wasn’t able to record the time in most cases, so I just stuck with those that I had managed to note down. In other cases, there were so many distractions in the lab that it was difficult to remain focused. My classmates kept removing some if the items that I was using. The idea was to see how the rate of reaction changed when the surface area of a substance was increased. Initially, my plan was to react magnesium ribbon and magnesium powder with 1 mole of Hydrochloric acid; so I could compare and contrast how the surface area of the substance affected the rate of reaction. I had planned to keep everything about the two substances the same. Its element, mass, the amount of Hydrochloric acid I was going to react with it; the only thing different would be its surface area. Unfortunately the Lab didn’t have any available. So I decided to do the same experiment to Calcium Carbonate, this time using marble chips and powdered calcium carbonate. To my dismay I found that the powdered calcium carbonate wasn’t reacting at all. So I had to change it to sodium carbonate. There is skepticism about using different elements, seeing as they have different orders of reactivity. These factors, including the concentration of the acid used, could also affect the rate of reaction. However, the same acid concentration was used for all experiments, in all trials; so we can dismiss that. However, sodium is much higher up the reactivity series than calcium, which is higher up the reactivity series than magnesium. This is the problem with this experiment; the elements positions in the reactivity series could have really altered the rate of reaction. However, the experiments still prove that when the surface area of a substance is increased, the rate of reaction increases as well. This happens because, when two substances react only the surface particles of the substances can come into direct contact with the reactant particles. Increasing a substance’s surface area, like turning big solid chunks of calcium carbonate into powder, leaves more solid particles available to react. The more particles available to react at one time, the faster the rate of the reaction. Like this: Only atoms on the surface can react If you break the substance down, more atoms are exposed and ready to react. Evaluation Considering the lack of material available, I think I was able to manage the experiment fairly enough to produce results. However, I am not pleased with the factors that may or may not have affected my results, and the circumstances in which I had to switch my variables around. Therefore I would like to state a few things I would like to alter, if ever I got the change to do this experiment again. 1. Apparatus 1. Next time, instead of using a stopwatch, I would like to use a digital device, like a laptop for example, that was somehow connected to the glass syringe, which was programmed to record the volume of the gas collected every 5 seconds. This time the graph would turn out the way it should be. 2. Instead of using a measuring cylinder, I would replace it with a burette, as it takes more accurate measurements of liquids. 1. Chemicals Used 1. I would try and used the same element next time; the only difference would be the surface area. For example, if I used magnesium, to study the effects of surface area on the rate of reaction, I would only you magnesium ribbon and magnesium powder. Studying different elements with different reactivity’s would dismiss any data already collected because an element’s position on the reactivity series may also determine the rate of reaction. Use the same element. 1. Amount of People involved in the experiment 1. If I had to do the experiment again, with the same apparatus, I think I would like to have 3 people participating in the collection of data. 1 person would be watching the syringe rise and call out to record whenever it rose, the 2nd person would time it, and the 3rd person would record it. This time, the data may be even more accurate, because no one is taking their eye off the experiment, like I was doing during my experiment just to record data. I feel that altering these aspects of the experiment would increase the level of accuracy, as to get more substantial data to calculate the order of reaction. Unfortunately with the data I have so far, I am unable to derive the concentrations of the substances I had utilized in my experiment. However, as the objective was to investigate whether or not different surface areas affected the rate of the reaction, I think that I have produced enough data to support my theory.

Handle Information in Health and Social Care Setting

CU2470 Handle information in Health and Social care settings 1. 1 The legislation that relates to recording storage and sharing of information known as care plans is the Data Protection Act 1998. There are 8 principles to be followed when gathering data 1) processed fairly and lawfully 2) processed only for 1 or more lawful purpose 3) adequate and relevant 4) accurate and up to date 5) kept for no longer than necessary 6) processed in line with the right of the individual 7) secured against loss or damage 8) not transferred to countries out of EEA. . 2 It is important to have secure systems for recording and storing information to prevent personal information from being misused. Any information that has been gathered is confidential but written evidence may be required by other professionals on occasions. Also if new staff members arrive they can read the care plans to gain all the information needed. 2. 1 I would follow my company’s policies and procedures for guidance and ad vice about handling information but would also speak to my directors or Human resources office.Information can also be gained from government websites for advice or other professionals. 2. 2 If there are concerns over the recording storing or sharing of information i would document and report my concerns and secure all the information immediately. 3. 1 Agreed ways of working relates to the company’s and government policies in relation to Care Plans. All documents should be evaluated and reviewed regularly, updated as required, completed and legible so others are able to decipher them. 3. 2 Agreed ways of working when ) Recording information; would be to follow the company’s and government policies to ensure all information gathered is accurate, legible, complete and confidential. b) Storing information; all information that is gathered should be stored in locked filing cabinets that are only accessible to the persons requiring access to information. c) Sharing informat ion; Company and government policies need to be followed with regard to sharing information to prevent fraudulent use and confidential information being disclosed inappropriately. Data protection codes should be adhered to at all times.

EMBA 530 initial post week 9 Essay Example | Topics and Well Written Essays - 500 words

EMBA 530 initial post week 9 - Essay Example One important factor is the use of participative decision making involving all the family members led by the senior members – i.e., the parents in a nuclear unit. This means that family meetings are held on most vital matters, and there is a generally liberal attitude in these collaborations. This factor was linked specifically to the longevity and success of the business (Fahed-Sreih & Djoundourian, 2006). A second important factor in successful family businesses is a resistance to institutionalization (Ayranci, 2010). This does not mean opposition to professionalism, because many of these firms are succeeded by younger family members who have obtained MBAs and formal training. What the family business resists is the formalization of procedures which many call bureaucracy. Family members prefer to maintain a level of informality where they could talk to each other simply and directly despite the difference in their position in the hierarchy. A third factor is ownership preferences, pertaining specifically to higher degrees of ownership concentration in successful family businesses (Hoopes & Miller, 2006). As mentioned earlier, the family business is not necessarily one which is wholly owned by one family; in some cases, those organizations referred to as family business may simply be majority-owned, and some not. Successful family businesses, however, have a higher concentration of ownership held within the family, and the more the ownership is held by family members, the more focused the firm’s strategy is and the more successful it becomes. The fourth important factor is the family’s commitment to change (Davis, 1983). In this rather dated article, a timeless observation was made that family businesses tended to be of two types – those which placed an emphasis on the way things had been done in the family business for decades and would not want to change them, and those which are keen on the changes

The role of self in the workplace relationships Essay

The role of self in the workplace relationships - Essay Example Social psychology represents a blend of sociology and psychology in its investigation of attitudes and behavior in groups (Bellevue Community College, 2006). Social psychology studies the behavior of individuals in social setting. An individual's thoughts, actions, and even the conceptualization of the self are influenced by external factors, such as people within the immediate surroundings, friends, family, and location. This paper takes a look at a work in which both the protagonist and the work setting are considered. Through this dual integration (in relation to workplace, and self) this paper will achieve a broader and deeper understanding of how an individual's thoughts, actions, and even the conceptualization of the self are influenced by others. Individuals found in a happy and entertaining atmosphere tend to be more creative and involved than in places where they face admonishment and pressure. Research claims that individuals who 'feel good' are prone to a cognitive process that instigates a more flexible, fluent, and original thinking. This can have a positive influence on other individuals around them. When effective laws, rules and regulations, financial incentives or penalties, and social pressure leave little room for personal values become weak, do personal factors influence an individual's behavior. And because a variety of factors influence an individual's behavior, creative approaches involving multiple influences on behavior offer the greatest potential for change (Stern P.C, 2005). There are quite a few environmentally significant behaviors attributed to an individual. In the context of this dissertation however, the following situations address the subject of workplace relationships and its effect on self, co-workers and the work environment. The first type of behavior is committed activism; the second is non-activist; and the third relates to the influence of individuals on the environment in which they work, affecting the actions of the organization. An individual can be categorized to be under committed activism, if, he or she is involved actively in organizational and political demonstrations supporting public policies that affect the work environment. Non-activist on the other hand, indirectly affects the environment in which they work, such as the financial contributors to organizations. The above two classes of individual

You decide Essay Example | Topics and Well Written Essays - 500 words - 1

You decide - Essay Example not all will be able to use communication as a tool to improve one ’s self professionally, it is used in everyday living and is crucial to more important things. For instance, a relationship may be ruined if there is no proper communication or if there is a lack of it, or misunderstandings occur when one is not so articulate as to get the message through. One of the most important parts of communication probably is persuasive speaking. This is so considered due to the fact that people have the need to be understood and have other people agreeing or supporting one’s opinions. I consider this the most interesting part of our lesson because I think it is does not just involve the use of words but of emotion, logic and credibility. This is a truly challenging part of communication because it could show how much a speaker is informed about something and may reveal how a person processes information. I think it is also used daily in many forms because as mentioned earlier, people have the need to be understood and have their opinions supported by others. Therefore, a good reputation may help a lot for a speaker to be heard and believed. No one would definitely listen to a carpenter speaking about medicine but people will rely on information brought by a specialist known to have spent years of study in his field. Moreover, a display of emotion in persuasive speaking helps a lot. For instance, a scientist calls for support for a program that would help deter global warming; he might need to use emotions to convince listeners the need for the promotion. What is most interesting to me about persuasive speaking is the logic used behind it. During the process, a speaker should remember that his listeners do not believe the same things he does and it is his job to convince them and have them agree with him. One cannot just manipulate people to believe things as another person does or to agree with every word a speaker says but, through words and the display of

2010 BP oil spill Research Paper Example | Topics and Well Written Essays - 1250 words

2010 BP oil spill - Research Paper Example It was under lease of British Petroleum. At the time of the explosion, drilling was going on for an exploratory well at depths of about 5000 feet. The well was almost complete; cementing was being carried out by the Halliburton Energy Services after which the well could be used as a subsea producer later. However, this did not happen. On 20th April, 2010, methane gas shot up from the well all the way to the rig. It expanded on the platform, caught fire and the rig exploded. All but eleven workers were saved through rescue efforts and lifeboats. An oil leak was found on April 22, when oil started surfacing from the location of the rig. According to official estimates of August 2, about 62000 barrels of oil per day has escaped the well into the water, endangering the environment and submarine life (Channel 4 News, 2010). An investigation was launched on the day the oil spill started appearing on the surface. The whole fiasco has gotten extensive media coverage where BP has been considered primarily responsible for being negligent about some parts of the rig, which were not directly related to the cause of the explosion. There is still no explanation of why the rig exploded and caught fire, or whey the safety mechanics did not work at the rig. BP’s CEO took full responsibility of the incident, promising to pay everything and person who has been affected from this fiasco. The media as well as the government has held BP responsible for the fiasco. Reports have been made that a rig technician kept missing the key signals while being on a smoke break, that the oil rig was about to blow. This is a serious mistake on the part of the technician that is still costing BP and the environment. Settlements are being made by the company to all those who have been affected; cleaning efforts are also taking place by the organization of cleaning the shores and making it oil free so that the marine habitat isn’t at stake (Reuters, 2010). Although on

MONOPOLIES AND CARTELS Research Paper Example | Topics and Well Written Essays - 500 words

MONOPOLIES AND CARTELS - Research Paper Example The effect of this to all industry players and stakeholders is that competition has arisen and become very keen. Today, it takes only a company with improved strategic plan and implantation policy to survive and succeed as a first force In the midst of competition, the only way to survive and be successful is to follow a set od economic principles that makes you stand out among your competitors. In this regard, it could be seen that the companies that have succeeded in the airline industry since the deregulation of the industry have devised the creation of competitive advantages over their competitors to succeed. Indeed through the creation of competitive advantage, successful companies have critically studies and researched into the weaknesses of their competitors and built on those weaknesses to create major strengths for themselves (quote). This way, they successful companies offer to customers and clients, services that the customers and clients look for in the conduct of their daily business that have been missing. Consequently, they become the preferred choice because they are what the customers desire to patronize. A typical example can be given using the customer satisfaction as a competitive advantage. Mos t successful companies have come to realize that running an airline is not just about offering cheap prices for services and products but making customers feel comfortable and satisfactorily treated. To this end, they embark on a strategic customer satisfaction principle to ensure that they become the preferred options for customers who want satisfied services. Clearly, companies that been struggling have refused to employ basic principles of research and development, commonly referred to as R&D. With a highly competitive industry that is virtually free of all forms of monopoly today, it would take only an intensive research and development policy by failing companies to

Recruiting creative workforce Essay Example | Topics and Well Written Essays - 1500 words

Recruiting creative workforce - Essay Example To improve quality and effectiveness, the organisations realized that something would have to change. Now the recruiting departments measure how well its recruits subsequently do' Did they turn out well, or did they need remedial help' Increasingly, recruiting is an essential tool; our competitors recognize that it is a competitive weapon. To land a production job at Toyota, for instance, takes at least 18 hours. Once prospective employees complete a general knowledge exam and they are tested in their attitude toward work, the company then takes the top 30 percent and scrutinizes them the way American organisations do their managers. (Leopold, 2002) These promising candidates go in groups of 12 to interpersonal skills assessment centres run by Kentucky State University for a session on problem solving. Prospects are then given a hypothetical problem and told, for example, "that a lawn mower manufacturer has production problems. The winners ask the right questions and work together to find solutions" (Sparrow, 2004). Candidates also go through a manufacturing exercise and are asked to improve on the method they were taught. Less than 10 percent of applicants survive the final probing interviews. Most UK firms do not go through such an extensive recruiting process as Toyota, but they are getting more serious about it. It may be just in time. It is estimated that since most of the baby boomers now hold jobs, the work force will slow way down from 2.4 percent in the 1990s to 1.2 percent in the 2000s. The Bureau of Labour Statistics estimates the number of jobs will grow faster than the labour force (Bernstein, 2002). Organisations will have to appeal to different groups, notably women and minorities, who will make up two-thirds of the new work force. Finding and keeping quality employees are the battle cry of the 1990s. The senior vice president of corporate relations at K-mart UK, says, "For UK corporations, tomorrow' s competitive battle will be won or lost on the strength of their ability to build and retain a skilled work force" (Gilley, 2000). Everyone is talking about the labour shortage, but it seems to be a matter not of shortage but of finding and keeping the right people. There are always people, but not necessarily ones that meet our needs. Once they are found, it is a matter of being able to keep them. One company that has a good track record on both of these accounts is a medical organization that is one of the best managed in the world: Merck & Co. Arthur F. Strohmer, executive director of Staffing and Developments, emphasizes that Merck places heavy emphasis on meeting very high standards in its recruiting activities, for example, targeting certain schools as being the "best" for the disciplines it needs. Merck, like Motorola, bases much of its campus recruiting on the past performance of employees who have come from certain schools. Many organisations try to do the same thing. Either consciously or unconsciously, organisations keep returning to the same source for personnel. Whether they are truly successful or at the mercy of random selection depend on how organized they are. Many managers make choices based

Watersheds from Anacostia River in Washington DC to Chesapeake Bay Essay Example for Free

Watersheds from Anacostia River in Washington DC to Chesapeake Bay Essay Among many watersheds in Maryland District, the following are the noted ones which flow from Anacostia river in Washington DC to the Chesapeake Bay: Anacostia River Watershed, Mattawoman Creek Watershed, Potomac River, Middle Lower Tide Watershed, Piscataway Creek Watershed, Nanjemay Creek Watershed, Gilbert Swamp Watershed, Port Tobaco River Watershed, Zekiah Swamp Watershed, Wicomico River Watershed, Breton Bay Watershed, St. Marys River Watershed Anacostia River Watershed The Anacostia River watershed comprises of the Northease Branch, the Northwest Branch, and the Tidal River and is 176 square miles in area. Also it has 13 sub-watersheds in southeast Washington DC, Montgomery and Prince Georges Counties. The tidal Anacostia River flows 8. 4 miles through Washington, DC to join the Potomac River at Hains Point. The Anacostia Watershed is home to over 800,000 residents of Maryland and Washington, DC. Anacostia River water suffers from Wetland loss, deforestation, and urbanization. About 23 percent of the watershed area is impervious. Urbanization is dense on the east and west banks of the tidal river in Washington, DC, where more than 70 percent of the land is covered by impervious surfaces. Anacostia Watershed Restoration Committee (AWRC) is responsible for the ecological and economic importance of the river. All water runs downhill. Charles County is located in eight different watersheds including Nanjemoy Creek, Gilbert Run Swamp, Mattawoman Creek, Patuxent River, Port Tobacco River, Potomac River, Wicomico River and Zekiah Swamp. Mattawoman Creek Watershed Mattawoman Creek Watershed is a shallow tributary of Lower Potomac located in Prince Georges and Charles Counties. The total non-water area of this watershed is 60,300 acres. The Mattawoman Creek watershed is protected by forested lands. It supports a world class fishing industry. Mattawoman watershed contributes to biodiversity. About 5,900 acres are protected land and park land. A portion of the watershed is listed as impaired for nutrients and sediments. Piscataway Creek Watershed Piscataway Creek is a tidal tributary of the Middle Potomac River. The total non-water area of this watershed is 43, 579 acres. The drainage area is 39. 5 acres. Piscataway creek enters the Potomac river at Fort Washington. Piscataway Creek originates in the west and east of Andrews Air Force Base (AFB) in the vicinity of Camp Springs, Clinton, and Woodyard. On the southwest side of Andrews AFB, two branches join to form Tinkers Creek, a major tributary to Piscataway Creek. Surface water flows into Tinkers Creek, to Piscataway Creek, and eventually to the Potomac River. The watershed can be characterized as residential and forested. The density of population is high in the northern region. The source of potential microbial loading is from failing septic systems. The southern region is much more forested and agricultural than the northern region, with encroachment of rural development. Nanjemay Creek Watershed The Nanjemay Creek Watershed is a Tributary of Lower Potomac River. The total non-water area of this watershed is 46, 603 acres. The Nanjemoy Creek watershed is mostly of forest with 90% forested area within 100 meters of streams. About 10% of land in Charles County is cropland with approximately 2% harvested for corn or sorghum. The extent of potential atrazine exposure to riparian areas of Nanjemoy Creek is minimal. The types of riparian areas in the Nanjemoy Creek watershed are not sensitive to atrazine exposure. Therefore, the potential effects to riparian areas and dwarf wedge mussels are insignificant. Gilbert Swamp Watershed The Gilbert Swamp Watershed is a tributary of Lower Potomac River. The total non-water area of this watershed is 27551 acres. Port Tobacco River Watershed Port Tobacco River is a tributary of Lower Potomac. The total non-water area of this watershed is 28076 acres. The Port Tobacco River is approximately eight and a half miles long, originating from St. Charles City and joins the Potomac River. The river has navigable waters rich in fish and wildlife, and safe to visitors who come for swimming, water sports, hunting and fishing. The river is of historic importance because it provided access and residence to the first Maryland settlers. Port Tobacco River Watershed is home to bald eagles, blue and gray herons, osprey, deer, etc and other wildlife. The Port Tobacco River has excessive nutrients and suspended sediments. The water is murky and sub aquatic vegetation is disappearing. Also the shellfish population is greatly reduced. The ecological problems are serious, however the biological condition of the River is considered much worse. Significant toxic algae blooms and fish kills were observed in 2002 and 2003. It was a potential public health hazard due to the water and sediments of the river and its watershed. Potomac River Middle Lower Tide Watershed The Potomac River estuary extends for 117 miles from its mouth. Lookout on the Maryland side and Smith Point on the Virginia side, to its head-of-tide located approximately 0. 4 miles upstream of Chain Bridge in the District of Columbia. The surface area of all tidal waters, including Potomac River and the tidal Anacostia River, is about 434 mi2. The Lower Tidal watershed is impaired by nutrients, sediments, toxics, bacteria, and it impacts the biological communities. The Potomac River Middle Tidal watershed is impaired by nutrients, sediments, toxics, metals, Copper, and Lead, and it impacts the biological communities. Zekiah Swamp Watershed The Zekiah Swamp watershed is located in the central Maryland region of the Potomac River tidal estuary. The total non-water area of this watershed is 69,770 acres. The watershed drains south from southern Prince George’s County in Zekiah Swamp Run until it discharges into the Wicomico River at Allens Fresh. The Zekiah Swamp is non-tidal except for the southern-most portion of the watershed near the discharge to the tidal Wicomico River. Zekiah Swamp is impaired by nutrients, suspended sediments, copper, lead, selenium, zinc, and it impacts the biological communities. However, the waters of the Zekiah Swamp watershed has no signs of toxic impairments due to the nutrients. Wicomico River Watershed Wicomico River Watershed is a tributary of Lower Potomac. The total non-water land covered within this watershed is 69,770 acres. The Wicomico River watershed in Charles and St. Marys counties drains into the Potomac River and on to the Chesapeake Bay. The Wicomico enjoys good water quality and provides healthy finfish and oyster, and fishery for the local economy. The challenge lies in accommodating growth and change while protecting the traditional lifestyles for the farmers and foresters dependent on the watersheds natural assets. The Wicomico watershed is also home to the Zekiah Swamp, 104 miles of hardwood wetland, viewed as one of the most important ecological areas on the East coast. Breton Bay Watershed Breton Bay watershed is located in Potomac River basin. It has a non-water total area of 34,933 acres. The Breton bay watershed has problems with fecal coliform bacteria, nutrients and sediment. So far no human health issues due to water quality have been reported. Breton Bay watershed is 60% forested, 25% agriculture and 14% developed land. Much of the Breton Bay watershed is covered with intact forest, providing habitat for many forest interior dwelling species. It has sub-watersheds: Dirict Drainage Breton Bay, Lower MeIntosh River, Glebe Run, Headwaters McIntosh Brooks Run and Brunt Mill Creek St. Marys River Watershed Wicomico River Watershed is a tributary of Lower Potomac. The total non-water land covered within this watershed is 45,198 acres. The river is an earth fill embankment 38 feet high and 1670 feet long. The flood discharge facilities for the dam consist of the principal spillway comprised of a drop inlet spillway and two manually operated sluice gates, and a 300-feet wide emergency spillway located adjacent to the right abutment of the dam. Conclusion Water from all the above watersheds like Zekiah Swamp, Mattawoman Creek, Port Tobacco River, Potomac River as well as many others eventually enters into Chesapeake Bay carrying with it whatever it picks up along the way. References Anacostia Watershed Society (1998).Watershed Info. Retrieved April 5, 2009, from http://www. anacostiaws. org/About/watershedinfo. html Maryland Department of Natural Resources (2009). Watershed Profiles. Retrived April 5, 2009 from http://mddnr. chesapeakebay. net/wsprofiles/surf/prof/prof. html United States Environmental Protection Agency (2007, September 20). Decision Rationale Total Maximum Daily Loads of Fecal Bacteria for the Non-Tidal Piscataway Creek Basin in Prince George’s County, Maryland. Retrieved April 5, 2009, from http://www. google. com/search? hl=enq=UNITED+STATES+ENVIRONMENTAL+PROTECTION+AGENCYbtnG=Search

The Customer Prefrences In Hatchback Cars Marketing Essay

The Customer Prefrences In Hatchback Cars Marketing Essay The objective of the research study is to know, the Preferences of the customers in hatch back car market. This research covers all the preferences in car market that is that is regarding the design. The research will reveal that customers prefer in their car depending on their purchased car. The research will be carried out with sample size of 200 by questionnaire method. The samples were selected randomly. These samples were selected from all over Goa. Quantitative design: The raw data is acquired from the Net. Subsequently converted into questionnaire and then circulated to particular customers. After that the data was converted into graphical with findings. Qualitative Design: based on the quantitative data research opted for qualitative methodology based on the project purpose. A structured interview was conducted with the customers in order to obtain information. The interview permitted more direct comparability of responses, question variability had been eliminated and answer variability was assumed to be real. It has to be noted during the course of interview the interviews neutrally was maintained. During the course of interview behavioral observation study was also done on the interviewee (non verbal behavior, extra linguistic behavior). Pilot test: The qualitative research test was done with small sample of employees. The questions were then revised. Research Plan: Once the problem was identified, the next step I did was to prepare a plan for getting the information needed for the research. The present study was to adopt exploratory approach wherein there is need to gather data perform an analysis before making a conclusion. Maruti Swift Description : In the category of B-segment cars, Maruti Swift delivers new quality of power, response and fuel efficiency. Swift at present is available in three to five way door opening options. Swift is a car with great body graphics that offers the car a very aggressive and sporty look. The sporty look of the car has made it the most demanding car amongst the young crowd. Maruti Swift is sure to be said a head turner with mind blowing style, design, technology and power attached to it. Maruti Ritz is available in both Petrol and diesel version. The petrol version of the car is packed with 1.2 L, 1197 cc K -12 series engine. The K-12 series engine is packed with 5 Speed Manual Transmission Gearbox and BS IV emission. The highly powerful engine of Maruti Ritz offers a maximum power of 85 PS at 6000 rpm and a torque of 113 Nm at 4500 rpm. The diesel version of Maruti Ritz is packed with 1.3L, 1248 cc DDiS engine with 5 Manual Transmission Gearbox that offers greater mileage and acceleration to the car. This DDiS engine is very fuel efficiency and offers an impressive power of 75 PS at 4000 rpm and a torque of 190 Nm at 2000 rpm. Hyundai i20 Description : Overall In the hatchback category of cars Hyundai i20 is a new generation car with large headlamps and fog lamps. This new Hyundai i20 is even more spacious, stylish having amazing eye catching features. Equipped with standard safety features it has ABS, seat belts with pre-tensioner, dual air-bags for the driver and front passanger, auto-unlocking doors Hyundai i20 is one of the best car. Motor Driven Power Steering (MDPS) and suspension systems in the car are such that they provide maximum ease while driving the vehicle. This latest version of Hyundai i20 is best featured with many important special equipments that co-ordinates best with the activity of the driver. The hatchback segment has one more addition in their kitty with the launch of Hyundai i20 in place by non other than Hyundai Motor India Ltd. This premium hatchback car is fully enabled with breathtaking looks and yet not compromising on the quality features. Hyundai i20 is a very stylish and classy car with very elegant exteriors and interiors. The charisma of Hyundai i20 is outstanding with roomy and spacious interiors at place and the sleeky smart look of the car add wonder to the overall appearance. The sleeky and amazing look and technology of Hyundai i20 is by and larger inspired by its premium hatchback model Hyundai i30 which are already launched in Europe and Korea. Polo Trendline: Standard Features Exterior à ¢Ã¢â€š ¬Ã‚ ¢ Body coloured bumpers à ¢Ã¢â€š ¬Ã‚ ¢ Green tinted heat absorbing glass à ¢Ã¢â€š ¬Ã‚ ¢ Halogen headlights à ¢Ã¢â€š ¬Ã‚ ¢ Galvanized body with 6 years anti-corrosion warranty à ¢Ã¢â€š ¬Ã‚ ¢ Chrome strip in front grill à ¢Ã¢â€š ¬Ã‚ ¢ 14 steel wheels with full wheel covers Interior à ¢Ã¢â€š ¬Ã‚ ¢ Gear shift knob and interior door handles in chrome à ¢Ã¢â€š ¬Ã‚ ¢ 3 Grab handles above doors, folding, with coat hooks à ¢Ã¢â€š ¬Ã‚ ¢ Storage compartment in front doors including cup holders for 1 litre bottle à ¢Ã¢â€š ¬Ã‚ ¢ Sunglass storage inside glove box à ¢Ã¢â€š ¬Ã‚ ¢ Single folding rear seat backrest Safety à ¢Ã¢â€š ¬Ã‚ ¢ Front disc brakes à ¢Ã¢â€š ¬Ã‚ ¢ Height adjustable headrests front and 2 headrests rear à ¢Ã¢â€š ¬Ã‚ ¢ Electronic anti-theft immobilizer à ¢Ã¢â€š ¬Ã‚ ¢ Interior rear view mirror, manual day/night à ¢Ã¢â€š ¬Ã‚ ¢ High mounted third brake light Comfort à ¢Ã¢â€š ¬Ã‚ ¢ Air conditioning à ¢Ã¢â€š ¬Ã‚ ¢ Central locking with boot opener in company logo à ¢Ã¢â€š ¬Ã‚ ¢ Digital clock, fuel gauge, warning lights for high coolant temperature and low oil pressure à ¢Ã¢â€š ¬Ã‚ ¢ Front intermittent wipers à ¢Ã¢â€š ¬Ã‚ ¢ Fuel lid with push style opening and central locking à ¢Ã¢â€š ¬Ã‚ ¢ 14 steel spare wheel à ¢Ã¢â€š ¬Ã‚ ¢ Instrument cluster with tachometer, speedometer, odometer, trip odometer à ¢Ã¢â€š ¬Ã‚ ¢ Outside rear view mirror driver passenger side, manually adjustable from inside, convex à ¢Ã¢â€š ¬Ã‚ ¢ Power steering à ¢Ã¢â€š ¬Ã‚ ¢ Steering wheel tilt telescopic adjustable à ¢Ã¢â€š ¬Ã‚ ¢ Power windows front à ¢Ã¢â€š ¬Ã‚ ¢ Radio preparation includes roof antenna and partial pre wiring Colours Available à ¢Ã¢â€š ¬Ã‚ ¢ Candy White à ¢Ã¢â€š ¬Ã‚ ¢ Flash Red Upholstery Available à ¢Ã¢â€š ¬Ã‚ ¢ Cloth Type Metric Fiat Grande Punto Fiat Grande Punto Description : Overall Leading Italian auto manufacturer Fiat has launched its most awaited premium hatchback model Fiat Punto in the Indian market. Fiat Grande Punto has been launched in the Indian market as a joint venture between Italian passenger car manufacturer Fiat and Indian auto major Tata Motors. Fiat Grande Punto is consistently performing well internationally since its first debut at Frankfurt Motor Show in 2005 and has won many awards such as Car of the Year 2008 award in Brazil. Even on safety point of view, the Fiat Punto has received a 5-Star rating in the stringent Euro NCAP safety tests. Now with the launch of this car in the Indian market, the company plans to strengthen its position in hatchback segment. Fiat Punto is the second vehicle that has been launched by FIAL (Fiat India Automobiles Ltd.). Fiat Punto has launched in the Indian market with three engine options a 1.2L, 1172cc petrol engine, 1.4L, 1368cc, FIRE petrol engine and a 1.3L, 1248cc multijet turbo diesel engine. Nissan Micra Nissan India has started the bookings of the much awaited Micra a couple of days back. The booking amount is Rs. 50,000/- but we are sure before booking one, buyers would want to know more about the vehicle. So this post is to enlighten prospective buyers about the features and variants of the Micra. Deliveries of the micra Features : Intelligent Key System Push Button Ignition Request Switch Auto Climate Control SRS Airbags 4.65m Min. Turning Radius Nissan Micra XE Features : Exteriors Roof Antenna Interiors Drive Computer Manual AC Interior Colour Scheme-Black Comfort Convenience Electric Power Steering Steering Tilt Adjustment Safety Engine Immobilizer Driver Airbag Ford Figo Ford will manufacture Figo in its Chennai plant which will be both more eco-friendly and cost effective plant for Ford because of cheaper material and labor costs in India. The size and price segment will bring some more competition to Hyundai i10, Hyundai i20 , Maruti Ritz , Chevrolet Beat, Tata Indica   and Maruti Swift. Specifications Specification of Ford Figo Petrol includes: 1.2 Liter DuraTec MPFI Petrol Engine Max Power 70 BHP @6250 RPM Max Torque 104 Nm @ 4000 RPM Specification of Ford Figo Diesel includes: 1.4 Liter DuraTorq CRDI Diesel Engine Max Power 68 BHP @4000 RPM Max Torque 160 Nm @ 2000 RPM Other Specifications : 5 Speed Manual Transmission Huge luggage space Length : 3795mm,   Width 1680mm and   Height 1427mm Long Wheelbase of 2489mm 14 Inch Wheel Front Disk brakes Rear Disk Brakes Front Suspension McPherson Strut Rear Suspension Multiple Link Twist Beam 45 Liter Fuel Tank Ford Figo Features Ford Figo Features include: ABS Anti lock braking system EBD Electronic Brakeforce Distribution system Dashboard mounted boot opening button Programmable remote locking system Flip-fold down rear seat Modern instrument cluster Height adjustable driver seat Integrated MP3 player with Bluetooth connectivity AC with heater Ford Figo Price There is no official announcement about the price, but as per sources,the petrol version of Ford Figo will be priced between Rs. 3.5 Lakhs to Rs. 4.5 Lakhs and the Diesel version of Ford Figo will be priced between Rs. 4 lakhs to Rs. 5.5 lakhs Need for the study The cars in the hatch back segment of the cars are more or less the same. Customers of these cars choose their car according to their preferences. The prise factor plays only a small part in the decision. To reveal these factors it was decided to carry a survey on the preferences. Data analysis Cars owned by the customers Interpretation Most of the respondent own Swift. Followed by Volkswagen Polo. Factor influenced to buy car. Interpretation The main influencer for the all cars customers is TV advertisement, followed by friends and relatives. How did you hear about the car. Interpretation This question was related to the pervious question. The first source of information to the customers is the TV advertisement, followed by the Friends relatives. Reason behind buying car Interpretation The customers buy cars from this segment mainly because of the fuel efficiency. The selected cars were the upper models in the segment, thats why 30% respondents said that they have purchased the car as style statement. 22% respondents said that they have purchased the car for the basic need that is convenience to travel. Availability of in-house finance affected my buying decision. These cars are marketed for the middle class segment; availability of in-house finance affects the decision. Interpretation Majority of the respondents that is 39% of respondents strongly agreed or agreed to the point that the availability of in-house finance affected their decision. Whereas 36% respondents either disagreed or strongly disagreed with the point. Importance of the factors Looks Interpretation Majority of the customers that is 57% of the customers said that the looks of the car is very important. 25% of the respondents said that looks is some wat important. Safety ABS Airbags Interpretation Majority of the customers responded to the safety fetures as important. Engine power Majority of the customers responded engine power as important factor in the car. Mileage Interpretation Majority of the customers said that the milage is a important factor in the car. SPACE INERRETATION In this majority of the respondents said that the space is somewat important. Dealership INTERPRETATION This question was asked to find wether the distance from customers place to delership maters. In this 41% of the respondents said that it is unimportant And 24% said it is somewat important. Maintenance cost INTERPRETATION In this all above three factors are interrelated. Majority of the respondents responded that the above three factors are important. Size of car (parking) INTERPRETATION 52% of the respondents said that the size of the car is unimportant. Interiors Interpretation 44% of the respondents said that the interiors are very important in a car. Comfort Interpretation 44% of the respondent said that the confort id some wat important. Music system Interpretation 64% of the respondent said that music system in the car is un important. Handling Interpretation Majority of the respondents said that handling is unimportant. Ground clearance Interpretation Majority of the respondents said that the ground clearance is important. Overall preference of the customer Interpretation Majority of the customer prefer looks, followed by milage, airbags and then ABS. When asked about why they choosed it respondents said that the first attraction is on the looks. Findings It was found that when a family newly car then it becomes a statement of their prosper. The brand name Maruti has a unique trust link to it. Conclusion and learning The car customers prefer to buy cars that are in their financial reach. When a family purchases their first car it becomes a sign of their success, it doesnt matter which car they purchase. When a young person buys a he is for the style statement. ANNEXURES Objective: To find consumer preference for car in b segment of car market. Questionnaire I own _____ car. Maruti Suzuki Swift Maruti Suzuki Ritz Hyundai i20 Chevolet Beat Skoda Fabia Volkswagen Polo Fiat Punto Nissan Micra Ford Fabia What influenced me to purchase the above ticked car? TV advertisements Internet Magazines Friends Relatives (Child) Sales executives Personal liking for the car Need to purchase Style statement How did you first hear about the vehicle you own? TV advertisements Internet Magazines Friends Relatives (Child) Sales executives Reason behind buying car. Convince to travel Style statement Fuel efficiency 5. Availability of in-house finance affected my buying decision. Strongly agree agree neutral disagree Strongly disagree Rate your importance to following features Extremely important Very important important Not important Not important at all Looks Safety I) ABS Ii) Airbags Engine power Mileage Space Dealership Maintenance cost Warranty period for parts After sales service Size of car (parking) Interiors Comfort Music system Handling Ground clearance Which was the main factor while making decision? Looks Safety I) ABS Airbags Engine power Mileage Space Dealership Maintenance cost Warranty period for parts After sales service Size of car (parking) Interiors Comfort Music system Handling Ground clearance Why? __________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ Rate importance of following references according to you Extremely important Very important Important Not important Not important at all Friends and relatives Car and bike magazines TV advertisements Websites of company Sales executive Gender : †¢ male †¢female Age : †¢18-25 †¢25-35 †¢35- 55 †¢55 and above Occupation : †¢student †¢ Business man †¢Salaried †¢Professional Family size : †¢2 members †¢ 2- 4 members †¢4-6 members †¢More than 6 Monthly Income: †¢25,000/- †¢25,000 50,000 †¢50,000 1, 00,000 †¢1, 00,000 and above

Porters National Competitive Advantage Diamond

Porters National Competitive Advantage Diamond Fraser Neave holding Bhd. was incorporated at year 1883 when founders John Fraser and David Chalmers Neave formed a company named Singapore Straits Aerated Water Company in Singapore. Few years later, FN was consolidated and enter the food beverage industry. FN has its own vision to become the leading total beverage company in Malaysia and the region and their mission is to be a world-class multinational enterprise providing superior returns to their shareholders, excellent value for their customers and a rewarding career for their employees. FN Company is one of the Malaysia well known beverage company which the famous product is the isotonic drinks 100plus launched at year 1984. FN produce wide range of beverage that can be classified as soft drinks, dairies, non-carbonated beverages as well as separate business property. They were launching the sweetened condensed filled milk in year 1973, and the acquisition of Nestlà ©s canned milk business in Thailand and Malaysia in year 2007. Other than that FN high quality canned milk was also gain excellent reputation in Malaysia. This product is largely use as beverage mixers in coffee, tea and chocolate drinks and now canned milk has successfully to export this product to more than 20 countries around the world. In addition, the halal certification offers strong reassurance to Muslim customers in the growing Halal markets in the Middle East and Africa. FN Company was awarded The Readers Digest Trusted Brand from year 2005 to 2008, Media Magazine Top 1000 Asian Brands 2007 and so on. It proves that their customer was confident when using their products since they are concern about their health and safety quality. FN Company was continuously improve their quality and brands to challenges the marketplace and to become the leader. FN Company is also well-known company that caring about the social environment and working environment. They implemented and executed various environmental stewardship and launched numerous recycling campaigns in schools to inculcate good environmental habits among young people and thus, create awareness on the importance of recycling. FN Company also set-up a RM1.2 million funds named Chairmans Award to promote educational excellence and to recognize high-achievers among children of FN Groups employees. FN Company has achieved a safety record of zero accident (no loss time accident) accumulated from 1 February 2007 to 21 September 2009 with a total 962 days or 2.3 million working hours. In terms of its environmental compliance incident and achieved zero environmental compliance status. PEST Mission: To be a world-class multinational enterprise providing superior returns to our shareholders, excellent value for our customers and a rewarding career for our employees. Vision: To become the leading total beverage company in Malaysia and the region. Every company has their mission and vision statement served as overall purpose of business. The mission and vision statement above are set by FN. There are external environmental issues have or will affect FN to achieve their mission. These external environmental issues are being categorized according to PEST(EL) model. PEST(EL) model is to analyze the external environment issues of company. It categorized environment issues into political, economic, social, technological, ecological and legal influences. Economic Improving growth prospect of Malaysia, Thailand and the region brings more income to FN as is signals economy are in good condition and peoples are willing to spend hence will increase sales in that particular region. The growth prospects include rising of Malaysia GDP in year 2010 that is approximately 10% compare to 4.5% in 2009 that rise from some major factor of manufacturing industry production with a double digit growth of 16.9% in year 2010. ASEAN countries are growing quick in their economy thus putting FN a favourable factor in growing of profits. FN has built up positive consumer sentiment to their product. For example 100PLUS, isotonic drink that is specialized for sportsmen to retain the metabolism. It is a concept well-built that it is voted number 1 isotonic drinks in Malaysia since its introduction in 1983. That well-built positive sentiment brings others drinks of FN to be well marketable. It is the consumer sentiment to the products enhanced the profitability factor of FN towards other competitor thus is at an advantage in the market. Political Government had put initiative to boost spending of consumer with new economic model (NEM), with this model being pursue, Malaysia economic boost as consumer purchasing power increases and are advised to spend. FN will get benefit by provide goods to be sold to the market hence boosting sales. FN products are all Halal hence are entitled for Halal Hub Tax Incentive. The incentive offered had decreased FN some percentage of tax liability to the government. It made FN more profitable compare to those companies which does not qualified for the incentive. Government has taken back some incentive in year 2009, the withdrawal of subsidy of fuel and sugar has put an impact to FN as most of the FN core businesses needed large amount of sugar which is dairies and soft drink business. The withdrawal of sugar subsidy lower the overall profit of the FN although there is a large improve a sales but the profit doesnt show much improvement as the sugar cost increases. Withdrawals of fuel did also impact on FN as the cost of their internal and external distribution cost increases thus reduces profit. Technological In the beginning of 2011, FN introduced new product, Ice Mountain and it has faster share gain among bottler waters player which established 5% market share in Malaysia. FN launched new beverage Zesta across Malaysia in October 2011.Zesta has remarkably great tasting berry soda flavored soda. It contents the Guarana tropical berries that originate from Amazon, South America. In addition, Guarana tropical berries invigorate the body and mind. Zesta is an extension of our already large array of FN beverages, a beverage that was initiated to complement our existing range of FN brands, creating a transition vehicle for our growing band of consumers, said Dato Ng Jui Sia, CEO of Fraser Neave Holdings Bhd. FN believes that Zesta is the illustration of growing trends for beverage enhanced soda. (Zesta 2011) Environmental Sichuan Earthquake of May 2008 has caused the raw material cost increase and companys profit is affected. Natural disaster is beyond expectation and control of the company. Profit before interest and tax in 2008 grew only 5%. This environmental factor has affected company to achieve their mission. Natural disaster would serve as obstacle that FN provide superior returns to shareholders. Porters 5 forces Today, Fraser Neave Holdings Bhd (FN) has extended business at more than 20 countries worldwide and established itself as a regional player. So that, FN need use Porters five forces model to analysis and understanding the nature of the competitive environment. FN has a lot of benefits from using Porters five forces model. They can ensure that management considers a wide range of potential impacts when devising strategy. They allow the division of the work in environmental analysis and make decision in time. Not only that, Porters five force also developing effective strategies to raise FN profitability, power, and competitive position in an industry. Porters five forces is divided into threat of entry, intensity of competitive rivalry, threat of substitute product, bargaining power of buyer and bargaining power of suppliers. Threat of entry Threat of entry is new entrants into market will bring extra capacity and intensify competition. The strength of the threat from new entrants will depend upon the strength of the barriers to entry and the likely response of existing competition to a new entrant. FN produce two new soft drink FN Clearly Citrus and Zesta were launched in soft drink market at year 2011. Zesta and FN Clearly Citrus are getting customer support and the new produces also have a higher demand from the buyer. Zesta sales would create other competitor have entered the soda market, it will make a threat for the FN affect the market sales. Therefore, FN should defensively competitor who are entered the soda market to creating barriers that new entrants to the market find difficult to overcome. This can ensure the Zesta sales would not affect and ensure the maximize shareholders wealth. FN able to occupy in the Malaysia soda market a very important role. FN have 90% product are using sugar to produce, so that sugars fees occupy more of the material cost. Early government distribution sugar subsidy to sugar supplier that FN can use a lower price to purchases sugar. This can save a lot of unnecessary expenses, so FN can use a lower price to sell them soft drink and dairy product. Government removes all sugar subsidies since year 2011 until now. The serious increase in sugar prices had a major impact, together with the global merchandise cost increase, and led to an inevitable 25 per cent price increase of Sweetened Condensed Milk. This change of government budget makes FN facing a great crisis and bargaining power of supplier. Bargaining power of supplier Bargaining power of suppliers definition with the stronger power of suppliers in an industry the more difficult it is for firms within that sector to make a profit. It is because suppliers can determine the terms and conditions on which business is conducted. When government removes the sugar subsidies, FN need to research and evaluation current sugar supplier what price they giving and analysis the inflation whether FN can accepted. FN should do more research to find another sugar supplier who can provide lower cost to them. FN also facing sugar quality are not same compare with current supplier when choosing a lower cost provided from another supplier. This would make the customer not satisfaction with FN soft drink and dairy product. If FN continue purchase with the current supplier, they should spend more cost with sugar. Then FN would increase selling price to cover back the losses. FN customer would choose another substitute product. Bargaining power of buyer Next, bargaining power of buyer also is a serious problem facing by FN. Bargaining power of buyer sense of the powerful buyer can force price cuts and quality improvement. The government remove sugar subsidy, FN material cost will increase and affect the product selling price to increase. But FN need to concentration of buyer so they cannot random to adjust the selling prince. Buyer also has full information about the soft drink and dairy product market. They should know which company product cheaper, more health and best quality. FN need to hold the customer so they would always improve quality of product and extrusion new product to attract customers attention. Measure FN is a best choice and first choice from customer. This threat is more difficult to control, because FN management need to concentration of buyer and also need to maximize the shareholders wealth. Threat of substitute product Porters 5 forces have indicated that the threat of substitute product is the other firms within the industry has offers similar product with similar benefits for the customer. This threat may affects the competitive environment of the company and influence our ability to achieve profitability. On FN Magnolia have offers Pasteurised Milk and Sterilised Milk. The range of the customers is children and adults. The Pasteurised Fresh Milk can be enjoyed chilled or warm, plain or mixed with other foods or beverages and they innovate into Lo-Fat Hi-Cal Milk provide less fat and more healthier of the Fresh Milk for our body. However, Marigold has offers HL Milk is low-fat milk No.1 in Malaysia. HL Milk has perfect balance of nutrients for everyone in the family and it consists high in calcium and protein, low in fat and lactose and fortified with 9 essential vitamins to supplement healthier lifestyle. Marigold HL Milk is first choice for the customers who are caring health conscious. FN should innovation their milk product provide more healthy to attract or retain consumer choices. Another competitor is Dutch Lady has provided a Dutch Lady Milk powder for satisfy customer needs who want mix it with other favorites coffee or tea and it has a rich and creamy taste and can mixes easily in hot or cold water. Furthermore, Dutch Lady also has provided different formulations to cater to children of different ages to promote their brain development and healthy growth. Therefore, most of the mother would choose Dutch Lady milk products of their children rather than choose FN milk products. FN SEASONS offers soft drink products are leaders in countrys most comprehensive range of consumer, catering to every occasion. The Soya range provides protein nourishment while the Chrysanthemum and Grass Jelly provides healthier refreshment with less sugar let FN SEASONS become best quality and healthy drinks. However, they less favors for the customer choose. YEOS have more favors, such as Lychee drink, Sugarcane drink, Bandung Rose drink, coconut juice, soursop drink and guava drink for the customer to choice. Thence, consumers who are Sugarcane drink lover may change its option to YEOS products. Intensity of competitive rivalry Intensity of competitive rivalry among competitors in the industry try to strive the competitive advantage over the rivals and drives the profit of the rivals firm to zero. The company can gains the competitive advantage by several ways, such as changing the pricing, improving the products differentiation with other and exploiting relationships with suppliers. If can gain more competitive advantage rather than other competitor can increase the profitability of the company. FN only have provided soft drink products and dairy products, appears less competitive advantage compare with others. Nowadays, people more have health conscious when they buying products may choice to buy the products which consists more nutrition. In food and beverage industry also have many company has provide more diet product to satisfied the requirements of the different customers. Like the Dutch Lady Low Fat Yoghurt is a healthy snack and it will enhance the absorption of nutrients, ensuring digestive system stays healthy. It contains Vitamin A,C and E, calcium and Active Live Cultures. In Addition, the Marigold have offer the Yogurt and cultured milk Vitagen which have consists nutrition products for the body. The Vitagen has billions of live probiotic cultures to help maintain a healthy digestive system. Probiotic cultures in VITAGEN can withstand bile and acidic stomach juices and reach the intestines alive to fight harmful bacteria in the intestines. Furthermore, the Yoghurt contains live and active cultureshelp digestion and promote a healthy digestive system and calcium for the development of strong bones and teeth. Marigold also has offers Jelly is a great-tasting double-layered jelly that is filled with fresh fruits. Its cool and refreshing taste makes it great for everyone in the family and contains no preservatives and is a healthy alternative to fruits after a hearty meal. This makes Marigold become Malaysias first and only pasteurised Jelly. This all is key reasons that the consumer may change favors to this type of products. To gain competitive advantage, FN should provide more nutrition products for the customers have more choose. Porters national competitive advantage diamond Porters diamond model suggests that there are inherent reasons why some nations and industries within nations are more competitive than others on a global scale. The argument is that the national home base of an organisation provides organisations with specific factors which will potentially create competitive advantages on a global scale. (Michael Porter 1990) Porters diamond model consist of four conditions of national advantage which are factor conditions, demand conditions, related and supporting industries and firm strategy, structure and rivalry. Factor conditions Firstly, discuss about factor conditions. Factor condition is about important elements that exist in a company which lead to national competitive advantage. It can be country specific or industry specific. FN Dairies had constructed plant in Pulau Indah costs RM350 million and will be completed within the second half of 2011. The new plant promotes cutting edge green technology which would have huge gains in water, energy and environmental conservation. With existence of this plant, FN Dairies could be on the top list of worlds largest producers of canned milk. An increase in production line is an advantage of the company. FN had launched a new RM45 million polyethylene terephthalate (PET) monoblock production line which is the first in Asia Pacific. This able to done all the things in only one production line, for example blow bottles, fill and pack all carbonate soft drinks products. FN has the latest innovation and technology that bring advantage to them. With this latest technology, FN can enhance its operations by continuing improve production lines. FN can produce more products in effective and efficient way. In addition, the new machineries increase as the production lines increases. The warehouse management system has implemented to make operation work run smoothly. Besides, the introduction of new sales forecasting tools helps in manufacturing, if sales forecast is low, the manufacturer will produce less stock. Supply chain act as an important role in a business. Without supply, production would not be carried out. Improvement in supply chain lead to high efficiency of production and logistic by upgrade the systems. FN introduce higher level of operational automation and inventory management to ensure the manufacturing process has no error. Besides, the product quality management make sure that the products are in acceptable quality and safety measures are enhanced in order the product would not harm people. Demand conditions Secondly, the demand conditions state that if the local market for a product is larger and more demanding at home than in foreign markets, local firms potentially put more emphasis on improvements than foreign companies. This will potentially increase the global competitiveness of local exporting companies. FN non-carbonated portfolio has slightly increased from 25.4 per cent to 28 per cent in soft drinks business. This represent there is a growing demand for drinks. During the year, FN included fruit teas and juices to its range of soft drinks, and launch new drink called Zesta recently catering consumers of this segment. The ability to innovate, differentiate and manufacture new product lines will bring advantages such as gain more market share. FN Fruit Tree released five new flavours in bottle form which are orange, apple, lychee, blackcurrant and mango. As the demand increases, Fruit Tree has becoming one of the fastest growing categories in Malaysia. The new flavours are the extension to the Fruit Tree cans range and the research shows that consumer preference toward these flavours compared to other brand in the market. FN Holding Berhad has built a new warehouse in Kuching which triple larger than previous warehouse capacity to improve the quality of service and make sure delivery to customers is on time. Furthermore, it utilised advanced warehousing technology such as high selective racking, super flat flooring and Very Narrow Aisleway (VNA) trucks. Related and supporting industries Thirdly, the related and supporting industries mean that when local supporting industries and suppliers are competitive, home country companies will potentially get more cost efficient and receive more innovative products. In February 2010, 100PLUS signed a partnership agreement with AirAsia Berhad, officially sell 100PLUS on AirAsia flights which depart from Malaysia. AirAsia Berhad is a Malaysia top airlines company, being a partner of AirAsia Berhad has a real competitive advantage for FN. This agreement is a big step for division to extend business offshore. Passenger dehydration happened frequently in air travel, with 100PLUS the passenger can get over the dehydration. Support from AirAsia is like an advertisement effect, whenever there is a flight, there is an appearance of 100PLUS. Firm strategy, structure and rivalry Lastly, which are firm strategy, structure and rivalry. Structure and management system can affect competitiveness. FN is running beverage and dairies business in addition to food business too. FN buy 23.08 per cent share in Cocoaland Holdings Berhad. Cocoaland is a major snack food manufacturer in Malaysia. FN is diversifying the business risk to various subsidiaries. FN develop the food business to supplement beverage and dairies business. As the Malaysia grow into high income economy country, the consumption of middle income will increase and food business will be benefited. GE model 3 portfolio business Property Dairy product Soft drink GE business matrix Industry Attractiveness- Market growth rate Business Strength- Brand Strength High Medium Low High Investment/ Growth Soft drinkSelective Growth Selectivity Medium Selective Growth Dairy productSelectivity Harvest/Divest Property businessLow Selectivity Harvest/Divest Harvest/Divest Our business has divided into 3 portfolio and that are Soft Drinks, Dairy Product and Property. First of all we use the market growth rate as our industry attractiveness factors and brand strength as our business factors. Soft Drinks Our main soft drinks business portfolio will be classified at the classes of selective growth. Our company soft drink like 100plus and Zesta was popular in Malaysia; our brand has already helped our company bring certain level of stable income. Our business from year 2007 until 2011 has seems growth constantly that at year 2007 increase 9%,2008 11%, 2009 11%,2010 19% and 2011 grow 12%. At year 2011 the growth has slow down it is because the subsidy of sugar had removed by the government. The impact on FN is their production cost is increase and cause their profitability decline. The attractive of the beverage market will decline and potential competitor will have more consideration to decide whether to or not to enter into soft drink industry. Moreover, Sichuans earthquake causes the prices of the aluminum increase. That mean one of the main direct material has been affect again. Industry attractive will place at the medium due to the problem of sugar subsidy and the aluminum prices arise. Dairy Product Our dairy product will classified at the classes of selectivity. Our company dairy products have included sweetened condensed milk, evaporated milk, pasteurised milk, UHT milk, juice and ice cream. In year 2007, our revenue on dairy products has significant increase by 102% compare with year 2006 and subsequent increase 38% in year 2008. In year 2009 the revenue of the dairy product decline by 6%, but increase 5% in year 2010. Revenue has constant in year 2011 compare with year 2010. Our dairy product has classified at selectivity, with medium level of attractiveness and medium business strength on the dairy product. Although the product Milo are popular in the Malaysia, but Milo is not own by our company, we just a franchise on it. This will reduce our business strength due to our dairy product not a major player in the market. The dairy product will less attractive for investors consider investing because the deliberate the milk market will very costly. In addition, the cost of tec hnical for hire staff and the cost of technology for produce the dairy product also costly for subsequent production cost. Moreover, the dairy product license also difficult to get approval by the government. New entrant will find difficult to entry, because the market has been controlled and play by a few big competitor. These create barriers for the new entrant find difficult to entry. Property Our property business had generated more revenue in year 2007 compare with the year 2006 by 6%. Revenue for the year 2008 had decline by 24% compare to year 2007. In subsequent two year had increase by 65% and 20% in year 2009 and 2010, but decline again in year 2011. Our property business have classified at selectivity with high level of attractiveness and low business strength. Our company more concentrate in the soft drink product and has no hard to promote our property to the public, not many people know that our business has already enter into it. Our property business has not like our beverage business seemed so successful and our business strength in this industry is low. The property business has high profitability in this industry will attract more investor to entry. Our government encourage removing the old building and build more new business park in order to make our country more prosperity. Moreover, our property business is at growth stage because just introduce into in dustry so do not have strong business strength on the property business. Ratio analysis Revenue of continuing operation continues to grow from 2009 to 2010 by 11.2% and 2010 to 2011 7.6%. In 2010, the revenue is able to grow better than 2011 due to improved economic conditions. Malaysia Government has introduced New Economic Model 2010 helps to boost spending in Malaysia. Profit before interest and tax growth rate also decline from 2010 to 2011, 31% to 14%. The result was affected because of particular division wasnt doing well in 2011. Soft Drink Soft Drink division has current ratio of 1.77 and 1.99 for year 2010 and 2011. It indicated improvement in managing assets and liabilities. The growth momentum of soft drink division has continued. The division has been doing well over the years. It contributes the largest profit to FN. In 2010, the soft drink division was able to generate revenue 21% more compared to last year. Soft drink was delivering higher volume especially during festive periods such as Chinese New Year. In addition, sales volume of 100Plus Seasons have grew more than 20% and reflected strong consumption and growing popularity of the brands. 100Plus generated over 88% of market share in isotonic category and Seasons generated 27% market share of Asian drink category. While Badminton competition Thomas Cup was around, 100PLUS Thomas Cup 1 Million Support Campaign was held for Malaysian to show their support for Malaysian badminton team. Apart from that, the division served as distributor of Red Bull energy drinks in Malaysia and commenced from 1 April 2010. Soft drink volume was able to benefit from Red Bull which contributed 2.2% helps to improve the divisions beverage portfolio. (Annual Report 2010) Soft drink division grew only 16% from 2010 to 2011. The growth rate is eroded due to the reason of Malaysian government has withdrawn the subsidy of sugar and fuel. Therefore, raw material cost has increased and causes the profit margin diminished. Coca-Cola business exits the FN in September 2011 which also the reason of profit margin diminished. However, 100Plus and Seasons still generated volume growth 10% and 14% to benefits the division. 100Plus and Seasons are the leading brands in the division and continue to enhance the divisions beverage portfolio. 100Plus was being promoted continuously as 100PLUS New Thematic Launch in July 2011. Beside, FN SEASONS Nourishing You Malaysia National Consumer Contest held between March and April 2011 to create consumers awareness that Season as healthy brand. The division also has introduced new product, Ice Mountain in Malaysia and it is able to establish 5% market share. The division has enhanced the market share of Red Bull in energy drin ks from 40% to 46.8%. It is because RED BULL ENERGIZING MALAYSIA contest has conducted and grand prize is Proton Saga. In addition, division also has organized 1million Bottle Giveaway consumer promotion. (Annual 2011) Dairies Malaysia Dairies Malaysia division has current ratio 3.07 and 4.14 for year 2010 and 2011. The division has quite high current ratio for both years and year 2011 has higher current ratio because liabilities of division have been reduced. Overall sales volume has improved 7% from 2009 to 2010. The ongoing improvement on global economy had a positive impact on consumer sentiment and consumption. Profit before interest and tax of the division has improvement of 8.4% for the reason that division has enjoyed lower raw material cost during first half of the year. However, the positive effect is reversed by raw material cost was higher during second half of the year. Therefore, an increase in price of sweetened condensed and evaporated milk which causes demand diminished. Dairies Malaysia is having over 62% market share and condensed milk brand is able to strengthen its number 1 position with 24% market share. (Annual Report 2010) Dairies Malaysia doesnt doing well in 2011 because the sales volume has declined 15.2%. More than that, revenue and profit before interest tax also decline 6.6% and 45.8%. Malaysian Government has withdrawn subsidy of sugar which cause the price of sugar increased. Beside, global commodity costs have increased together with impact from sugar cost which cause price of Sweetened Condensed Milk increased by 25%. Price of Sweetened Condensed Milk created inflation pressures to consumers and caused the sales volume declined. Apart from that, the sugar subsidy withdrawn on selective basis by government and create unfair competitive environment to Sweetened Condensed Milk manufacturers. The division was still able to getting 60% market share for both Sweetened Condensed Milk and Evaporated Milk markets. (Annual Report 2011) Dairies Thailand Current ratio of division in year 2010 and 2011 are 3.35 and 2.87. The current ratio is considered relatively high but it has decreased because liabilities of division have increased. The sales volume of division has grown 10.6% but revenue only grew 6.6% in year 2010. However, profit before interest and tax has increased 16.6%. Rojana Industrial Estate was operated in December 2009, working as the biggest canned milk manufacturing plant in the region. In July 2010, Dairies Thailand relocated to its Rojana Warehouse Distribution Centre, placed 300 meters nearby to its Rojana dairy plant. Distribution Centre is located to run into the present capacity requirement of the Rojana Plant. It is able to upkeep business growth and future expansion for operations. The division was generating substantial savings of transportation cost. Carnation and TEA POT brands continued to contribute excellent performance to canned milk portfolio. Carnation Sweetened Beverage Creamer (SBC) and Carnation Evaporated Milk (EVAP) have sales growth of over 20 per cent. Carnation Sweetened Beverage Creamer captured market share of 29 per cent while Carnation Evaporated Milk grew three percentage points to record 73 per cent market share. In addition, Bear Brand Sterilized Milk was market leader which captured 98% market share in sterilized milk segment. (Annual Report 2010)<

Essay --

1.0 Description on the selected organization: IKEA is one of the huge successful retailers in the world whereby has 280 stores in 26 countries by the year 2010 and had been visited by 580 million shoppers. IKEA has elegant designed products with low priced. IKEA’s sale has increased from 4.4 billion in 1994 to 23.5 billion in 2010. The author has attached the sales report in appendix 1 and 2. The founder was Ingvar Kamprad whereby he is still a dynamic advice-giver of IKEA despite his age reached 80. IKEA had influence worldwide market widely with a good strategic marketing tool. IKEA products are cheaper 30%-40% compare to other retailers. Besides that, Asian market convinced with their economical western product that has complete household products. In this chapter, the author had explained on the overall IKEA’s history. In the next chapter, had explained on four important macro elements followed by the macro elements effect towards the organization, and also given suggestions to manage the organization accordin g to the macro elements. Company Background Scott Allen (2014), stated Ingvar Kamprad formed IKEA in Sweden when he was 17 years old in year 1943. His company at first selling fish, christmas magazines, and seeds from the family farm then started selling matches whereby they bought 100 per lots and sold it individually by marking up the prices higher. Scott Allen (2014), stated the name IKEA means, I and K is Ingvar Kamprad initial, E is Elmtaryd which is family farmhouse and A is for Agunnaryd, the name of village where he came from that is located in Southern Sweden. Kamprad has also added ballpoint pens and sold them through mail order. His warehouse is small sheltered house located in their family farmhouse. He man... ...t and satisfactions. In addition, IKEA’s threats are poor understanding of cultural needs and demands. Economically, IKEA's growth had increased due to their low price furniture. The threats, are IKEA had failures to look into the quality of the product. Technologically, IKEA products able to standardized globally. Perhaps, to maintained IKEA's business they tried to stabilize their business with different angles such as stabilizing political status by maintaining good rapport and follow legalization rules all countries. IKEA has also use good method of approaching all the people and improve the performance of their services and products. Furthermore, the entrepreneurs good in assessing, planning and implementing accordingly in order to face any challenges. IKEA has able to accommodate the actual demand in the market towards new technology and younger generations.

Teacher Certification Admission Essay :: College Admissions Essays

Throughout high school and during my undergraduate studies, education was never a top priority for me. Only during the past two years, in the "real world", have I realized the importance of education. I look back at those years and wish I had done more and realized all the potential I had in my hands and not wasted so much time. During my undergraduate career my social activities consumed my life. My friends were not motivated to do well in school so I followed their lead. My grades were low, and I did not even care. After I graduated in 1997 with a Psychology B.A. and lost touch with my old friends and old ways, I have realized that I should have spent more time doing some soul searching and thinking what it was that I wanted to do with my life. I liked Psychology but what I really wanted to do was work with children more closely. I had spent my junior and senior years involved in internships at Head Start and at a High School in a Program for teenaged mothers. I loved my work ther e. At Head Start I was a Teacher Aid for the pre-school, teaching the children to read, numbers etc. And at the High School I counseled the teenaged mothers, took care of their kids while they went to school and after the school day I tutored them with their homework. After being out of school for a while, I started to miss that. The feeling that I was teaching something those kids, the feeling that I was making a difference. I was determined to find a job in education, with my background in Psychology, how hard could it be? I found work at a residential school for runaways and abused teenaged females. It was great! I was ready to go, I was going to change the world and change those girls lives. What I didn't realize is that will alone does not make me a teacher and that I needed training, a lot of training. I made a lot of mistakes in that job. I got discouraged and decided to forget about working with children, forget teaching and do something else that paid more. So, I got a job as a Secretary, I did that for about two years. Teaching, working with children was always on my mind.

Laws and Rules of the Road Essay

Create a car saying (Bumper Sticker) or a Road Sign (Billboard) that would describe one main point you learned in Module 5. This is an example of a bumper sticker from a former student: â€Å"â€Å"Driving the right speed is always a good deed. Enjoy your ride and don’t collide!† 1. What would yours say? When you speed it causes more collisions so remember always be safe and wear a seat belt. 2. How would it look? It would be a billboard and it would have a picture of a had collision that happened because of speeding 3. Now, write at least one paragraph (5 sentences or more) which explains why you thought this would make a great bumper sticker or billboard, and how it summarizes the information you learned in Module Five. Remember to use complete sentence answers and proper spelling and grammar. I thought this would make a good bumper sticker because most collisions are caused because of speeding and people should not take advantage of the roads. This bumper sticker summarizes what I learned in module 5. That is because In this module I learned about driver licenses and what you need to do if you are new to the state or if you are a new comer. Also in this module I learned that excessive speeding is the cause of many collisions. Module 6 Effects of Alcohol and Drugs Some day you might find yourself in a dangerous driving situation because of drugs, alcohol, or extreme drowsiness due to medication. Talk to a parent or guardian about what they would like for you to do if you find yourself in this situation. Answer the following questions in one or more complete sentences. 1. Explain three ways you can get home safely, without getting behind the wheel, if there are drugs or alcohol in your system. A. Call a friend B. Call a taxi C. Call a parent or relative 2. Explain three ways you can get home safely if the friend you rode with has drugs or alcohol in his system and you prevent him from getting behind the wheel. A. You can drive B. Call a taxi C. Tell your parents to pick you up 3. What would your parent/guardian want you to do? They would want me to contact them and tell them I need a ride home. 4. Look up and list the number of a local taxi or car service in your community. Include the company name and telephone number.

Economic History Essay

The economic depression of the 1930’s was a time of great challenges for the American people. Historically, it is remembered as the time when most Americans faced losses of homes, farms, jobs, and lives because of the harshness of life following the onset of the Great Depression. While there are differing opinions by scholars as to what was the cause of the Great Depression depending on their own personal view of the American economy, the end result was the same and the program implemented to get America back on track, the New Deal, was one of the most wide-reaching and important social programs put in place by an American president in history. The causes of the economic depression are varied and extremely complex. In 1929, the stock market crash and the failure of many American banks resulted in the loss of fortunes for many Americans, and they were not able to regain their money because of the system in place at the time. The decline into the economic depression happened in the following three years, and scholars still debate what the real causes were. Some blame the free market, while others feel that the government was not involved enough in the economic development of the nation. Other economists point to the changes in the British economy. The British returned to the Gold Standard at pre-World War I parities, and economists like Peter Temin view this as the major reason for the economic depression in America during this period. Other changes helped bring about the depression as well. When businesses and people began to not be able to pay their debts, including mortgages, because of price deflation or lower demand for products, with the result being a 25% unemployment rate. In the end, the result was the same: poverty run rampant and a sense of hopelessness amongst Americans. The first time poverty was seen as a social problem was during the Great Depression, a time when so many Americans were facing economic despair and lack of employment. It was a hopeless time for many Americans, and the President responded with strong social programs to help get the country back on track. The New Deal, including the Works Progress Administration and Social Security, helped to give Americans something to fall back on when times were tough, as well as something to build upon to help them get out of their current state of helplessness. Regulations were instituted, minimum prices and wages were put into place, encouraged unions, and setting labor codes and standards. It was the first time the government had given a hand up to Americans in poverty. The New Deal was radical in many ways because prior to this, the government did not view poverty as a social problem that the government needed to deal with. The American people were suffering from hard time, as was American business, and because of this economic depression America was set back in terms of growth. This change caused the President to radically change the way the government thought about poverty. When people study the progression of poverty from being simply a part of everyday American life to being a social problem that required attention and governmental intervention, both on a national and international level, they need to understand that for many years poverty was thought to be a necessary evil, and many people felt that they could not help overcome the poverty they saw many people living in. Without this balance, a society will fall into a situation where there are only those in poverty and those in wealth. When Roosevelt was faced with issues of extreme poverty in a large segment of the American public he knew that he had to react. In Roosevelt’s case, he reacted with short-term and long-term solutions in the form of help to find the unemployed work and Social Security, still in use today. These radical new programs, known as the New Deal, were an important movement in American economic history as it marked a time when the United States began to take more action in the business and economic affairs of its nation, starting with the programs implemented with the New Deal.

Modes of Heat Transfer

DEFINITION OF HEAT TRANSFER| Heat transfer is energy in transit due to temperature difference . Whenever there exists a temperature difference in a medium or between media, heat transfer must occur. The basic requirement for heat transfer is the presence of temperature difference . There can be no net heat transfer between two mediums that are at the same temperature. The temperature difference is the driving force for heat transfer, just as the voltage difference is the driving force for electric current flow and pressure difference is the driving force for fluid flow.The rate of heat transfer in a certain direction depends on the magnitude of the temperature gradient (the temperature difference per unit length or the rate of change of temperature) in that direction. The larger the temperature gradient, the higher the rate of heat transfer| PHYSICAL ORIGINS AND RATE EQUATIONS:It is important to understand the physical mechanisms which underlie the heat transfer modes and that we are able to use the rate equations that quantify the amount of energy being transferred per unit time.Conduction:Conduction can be imagined as a atomic or molecular activity which involves the transfer of energy from the more energetic to the less energetic particles of a substance due to interactions between the particles. |   | Explanation: The physical mechanism of conduction is explained as follows: Consider a gas in which there exists a temperature gradient and assume that there is no bulk motion. The gas may occupy the space between two surfaces that are maintained at different temperatures, as shown in Figure 1. 2.The temperature at any point is associated with the energy of gas molecules in proximity to the point. This energy is related to the random translational motion, as well as to the internal rotational and vibrational motions, of the molecules. | Higher temperatures are associated with higher molecular energies, and when neighboring molecules collide, as they are const antly doing, a transfer of energy from the more energetic to the less energetic molecules must occur. In the presence of the temperature gradient, energy transfer by conduction must then occur in the direction of decreasing temperature.This transfer is evident in the Figure 1. 2. The hypothetical plane at xo is constantly being crossed by molecules from above and below due to their random motion. However, molecules from above are associated with a larger temperature than those from below, in which case there must be a net transfer of energy in the positive x- direction. Hence, the net transfer of energy by random molecular motion may be thought of as diffusion of energy. It is possible to quantify heat transfer processes in terms of appropriate rate equations.These equations may be used to compute the amount of energy being transferred per unit time. The rate equation for heat conduction is known as Fourier's Law. The rate equation for the one dimensional plane wall shown in Figure below, having a temperature distribution T(x) is given by | (1. 1) | The heat flux (W/m2) is the heat transfer rate in the x -direction per unit area perpendicular to the direction of transfer, and it is proportional to the the temperature gradient, dT/dx , in this direction. The proportionality constant k is a transport property known as the thermal conductivity (W/m.K) and is a characteristic of the wall material. The minus sign is a consequence of the fact that the heat is transferred in the direction of decreasing temperature. Under the steady state conditions shown in Figure 1. 3, where the temperature distribution is linear, the temperature gradient may be expressed as | (1. 2) | and the heat flux then | (1. 3) | or | (1. 4) | This equation provides a heat flux , that is, the rate of heat transfer per unit area. The heat rate by conduction qx(W), through a plane wall of area A is then the product of the flux and the area qx= . A.Convection takes place when energy is transferre d from a surface to a fluid flowing over it as a result of a difference between the temperatures of the surface and the fluid. Convection heat transfer mode is comprised of two mechanisms * Energy transfer due to random molecular motion (diffusion) * Energy transferred by the bulk or macroscopic motion of the fluid ( advection) This fluid motion is associated with the aggregate or collective movement of the large number of molecules. Such motion, in the presence of temperature gradient, contributes to the heat transfer.Because the molecules in the aggregate retain their random motion, the total heat transfer is then due to a superposition of energy transport by the random motion of the molecules and by the bulk motion of the fluid. Convection heat transfer may be classified according to the nature of the flow. * Forced convection takes place when the flow is caused by an external agent such as fan, pump or atmospheric winds. For example, consider the use of a fan to provide forced c onvection air cooling of hot electrical components on a stack of printed circuit boards. Natural convection takes place when the flow is induced by density differences caused by the temperature variations in the fluid. For example, consider heat transfer that occurs from hot components on a vertical array of circuit boards in still air. * The rate equation for convection is known as Newton's law of cooling. This is given by | (1. 5) | * q† is the convective heat flux (W/m2). Convective heat flux is proportional to the difference between the surface and temperatures, Ts and , respectively.The proportionality constant is termed the convection heat transfer coefficient. It depends on the surface geometry, the nature of the fluid motion, and the fluid involved. Any study of convection ultimately reduces to a study of the means by which h may be determined. Although consideration of these means is postponed to Chapter 6, convection heat transfer will frequently appear as a boundary condition in the solution of conduction problems. In the solution of such problems we presume h to be known, using typical values gven in Table. * RADIATION: Thermal radiation is energy emitted by matter that is at a finite temperature. Radiation occurs not only from solid surfaces but also from liquids and gases. Regardless of the form of the matter, the emission may be attributed to changes in the electron configurations of the constituent atoms or molecules. The energy of the radiation field is transported by electromagnetic waves. While the transfer of energy by conduction and convection requires the presence of a material medium, radiation does not. In fact, radiation transfer occurs most efficiently in a vacuum. Consider radiation transfer processes for the surface of Figure. 1. 4. Radiation that is emitted by the surface originates from the thermal energy of matter bounded by the surface, and the rate at which the energy is released per unit area (W/m2) is termed the surface emissive power E. * There is an upper limit to the emissive power, which is prescribed by the Stefan-Boltzmann law | (1. 6) | * where Ts is the absolute temperature (K) of the surface and is the Stefan-Boltzmann constant ( = 5. 67 x 10-8 W/m2K 4). Such a surface is called an ideal radiator or black body. *